Front cover image for The art of looking sideways

The art of looking sideways

A lifetime of reflection and observation by master designer Alan Fletcher.
Print Book, English, 2001
Phaidon, London, 2001
Beispielsammlung Visuelle Wahrnehmung
1064 Seiten : Illustrationen (some color) ; 25 cm
9780714834498, 0714834491
247955486
Culture; tools; creativity; wit; improvisation; colour; dreaming; ideas; synchronicity; mutation; learning; noise; paradigms; automaton; intelligence; brain; mind; senses; thinking; problems; chance; imagination; visualizing; alphabet; seeing; places; perception; stereotypes; value; illusion; paradox; figure ground; symmetry; reflections; pattern; camoflage; economy; proportion; composition; leys & lines; aesthetics; taste; style; perfection; meanings; symbols; numbers; typography; skill; perspective; space-time; figuring; language; rhetoric; design; process; copying; words; imaging; pictureplay; wordplay; handedness; pictograms; scripts; letters; identity; names; signatures; insignia; trademarks; writing.