Front cover image for Analyzing cultures : an introduction and handbook

Analyzing cultures : an introduction and handbook

Presents an introduction to the field of cultural semiotics. This book features practical examples of how semiotics can be used. It is suitable for those who want to understand the whys and wherefores of semiotics.
Print Book, English, ©1999
Indiana University Press, Bloomington, ©1999
Einführung
xiii, 413 pages ; 24 cm
9780253335678, 9780253212986, 0253335671, 0253212987
41452603
Part I: Basic Notions and ViewsWhat is Culture?The Field of Cultural SemioticsThe Signifying OrderPart II: The Semiotic Study of CultureThe BodyLanguageMetaphorSpaceArtObjectsNarrativeMedia: Television and AdvertisingPart III: A Practical SynthesisSemiotic AnalysisActivities and Questions for DiscussionBiographical SketchesGlossaryWorks Cited and General BibliographyIndex