Doing Research in Business and Management: An Introduction to Process and MethodDoing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that are available to them as business and management researchers undertaking a masters or doctoral degree. Doing Research in Business and Management takes the reader through all of the important issues that need to be understood if a competent piece of research is to be produced at the masters or doctoral level in the business and management studies. The authors explain the interrelationship between the theoretical and empirical research as well as the differences between positivism and phenomenology. Not only do they put these concepts in context for the business and management student, but they go on to discuss how these different approaches are used in practice. Furthermore, the authors discuss the implications of quantitative and qualitative approaches to research. The book offers high-level advice on different numerical techniques available to researchers as well as different software packages that may be used for analyzing qualitative data. The book also discusses the use of the Internet to support research in masters and doctoral programs. |
Contents
Foreword | 1 |
About the Authors | 7 |
Business and Management Research in Perspective | 14 |
Philosophical Background to Research | 22 |
Research Strategies and Tactics | 42 |
The Research Programme and Process | 62 |
The Positivist Approach to Empirical Research | 72 |
The NonPositivist Approach | 92 |
The Case Study | 160 |
The Sample | 191 |
Statistical Analysis | 205 |
Ethical Considerations | 226 |
Writing up the Research | 240 |
Evaluation of Masters and Doctoral Degrees | 247 |
A Note on Academic Degrees | 261 |
Measuring Instruments | 264 |
The Research Process | 119 |
Collecting Empirical Data | 139 |
The Questionnaire or Measuring Instrument | 149 |
Useful Web Site Addresses | 277 |
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Common terms and phrases
academic action research analysis approach to research body of knowledge business and management cent chapter collecting evidence concepts conducted context correspondence analysis developed discussed dissertation doctoral degree empirical generalisations ethical evidence collection examiners example expect experiments focus grounded theory hypothesis important information systems internal validity interview issues Judgement Samples literature review management research management studies masters and doctoral masters degree masters or doctoral mathematical mean measure methods nature Newbury Park normal distribution null hypothesis organisation paradigm Participant observation phenomenological phenomenon positivism positivistic possible primary narrative qualitative evidence qualitative research quantitative questionnaire relationships research degree research in business research methodology research problem research process research question research strategy research tactics response Sage Publications sample sample size scientific scientists social sciences sometimes statistical strategic information systems study research Suggested Further Reading supervisor survey techniques theoretical conjecture understanding universities users validity variables