Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page vii
... Myth 254 10.3 Mythologies 258 10.4 The Novel 261 10.5 The Comics 264 11 Television and Advertising 11.0 Preliminary Remarks 267 11.1 Television 268 11.2 TV as Social Text 271 11.3 The Medium is the Message 276 11.4 Advertising 278 11.5 ...
... Myth 254 10.3 Mythologies 258 10.4 The Novel 261 10.5 The Comics 264 11 Television and Advertising 11.0 Preliminary Remarks 267 11.1 Television 268 11.2 TV as Social Text 271 11.3 The Medium is the Message 276 11.4 Advertising 278 11.5 ...
Page ix
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Page 14
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Page 15
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Contents
What Is Culture? | 2 |
1 | 14 |
4 | 22 |
6 | 29 |
2 | 39 |
2 | 47 |
5 | 55 |
6 | 63 |
Space | 185 |
8 | 205 |
3 | 215 |
6 | 226 |
2 | 232 |
10 | 248 |
2 | 254 |
4 | 261 |
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abstract advertising American ancient animals behavior biosemiotics Blade Runner bodily body called Cambridge century chapter Clever Hans clothing codes cognitive cognitive linguists color comic communication concept conceptual metaphor connotations culture defined Deixis developed discourse domain effect emotional evolutionary example explain fact fictional film function gesture grammar h/er haptic Homo human species iconic ideas image schema individuals instance interconnected interpretation kinesic language linguist macrosignified meaning metonyms mind modern modern-day myth mythic narrative nature novel objects origins patterns perceived philosopher physical pop art produce programs proxemic psychology refer religious representation s/he semiosis semiotician semiotics sense ratio sexual shapes signifying order signs social social text society sociobiology sounds space specific speech stories structure symbolic technique television theater theory tion ture University Press verbal viseme visual vocal Waiting for Godot Western words York