Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Contents
What Is Culture? | 2 |
1 | 14 |
4 | 22 |
6 | 29 |
2 | 39 |
2 | 47 |
5 | 55 |
6 | 63 |
Space | 185 |
8 | 205 |
3 | 215 |
6 | 226 |
2 | 232 |
10 | 248 |
2 | 254 |
4 | 261 |
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Common terms and phrases
abstract advertising American ancient animals behavior biosemiotics Blade Runner bodily body called Cambridge century chapter Clever Hans clothing codes cognitive cognitive linguists color comic communication concept conceptual metaphor connotations culture defined Deixis developed discourse domain effect emotional evolutionary example explain fact fictional film function gesture grammar h/er haptic Homo human species iconic ideas image schema individuals instance interconnected interpretation kinesic language linguist macrosignified meaning metonyms mind modern modern-day myth mythic narrative nature novel objects origins patterns perceived philosopher physical pop art produce programs proxemic psychology refer religious representation s/he semiosis semiotician semiotics sense ratio sexual shapes signifying order signs social social text society sociobiology sounds space specific speech stories structure symbolic technique television theater theory tion ture University Press verbal viseme visual vocal Waiting for Godot Western words York