Analyzing Cultures: An Introduction and Handbook

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Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.

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User Review  - quaintlittlehead - LibraryThing

This book is an excellent introduction to the principles of semiotics. The writing style is accessible, making it perfect for undergraduates as well as interested lay readers, but also interesting ... Read full review

Contents

BASIC NOTIONS AND VIEWS
1
The Field of Cultural Semiotics
39
The Signifying Order
67
The Body
104
This
118
Language
136
Metaphor
161
Space
185
Narrative
248
Television and Advertising
267
A PRACTICAL SYNTHESIS
289
Activities and Questions for Discussion
313
Biographical Sketches
339
Glossary
345
Works Cited and General Bibliography
371
Index
403

8
205
Objects
229

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About the author (1999)

Marcel Danesi is Professor and Director of the Program in Semiotics, University of Toronto. Among his publications are: Vico, Metaphor, and the Origin of Language (Indiana University Press, 1993) and Cool: The Signs and Meanings of Adolescence (University of Toronto Press, 1994).

Paul Perron is Professor and Principal of University College, University of Toronto. He is author of numerous works on narratology.

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