Analyzing Cultures: An Introduction and Handbook
Indiana University Press, 1999 - Language Arts & Disciplines - 413 pages
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
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... a world characterized above all else by a reliance on visual media , especially television and advertising , for its daily textuality .
If , however , the person were to see the word written on a sheet of paper , then h / er visual sense ratio would be raised instead . A visual depiction of ...
Since the advent of TV in the 1950s , the visual sense ratio has been raised ... people today highly dependent upon visually encoded forms of information .
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LibraryThing ReviewUser Review - quaintlittlehead - LibraryThing
This book is an excellent introduction to the principles of semiotics. The writing style is accessible, making it perfect for undergraduates as well as interested lay readers, but also interesting ... Read full review
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Intelligent Organizations: Powerful Models for Systemic Management
Limited preview - 2008