Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 26
... universal patterns in the history of humanity . But their efforts were somewhat skewed by their tendency to ignore customs that they saw as irrational . In the nineteenth century , on the other hand , philosophers like Johann von Herder ...
... universal patterns in the history of humanity . But their efforts were somewhat skewed by their tendency to ignore customs that they saw as irrational . In the nineteenth century , on the other hand , philosophers like Johann von Herder ...
Page 98
... universal colors , or focal points , which corre- sponded to the English words red , pink , orange , yellow , brown , green , blue , purple , black , white , and gray . Not all the languages they investigated had separate words for each ...
... universal colors , or focal points , which corre- sponded to the English words red , pink , orange , yellow , brown , green , blue , purple , black , white , and gray . Not all the languages they investigated had separate words for each ...
Page 142
... universal grammar ( UG ) present in the brain at birth . Exposure to specific sam- ples of speech in infancy allows the child to determine the particular principles of the UG that are relevant to the language being acquired . This ...
... universal grammar ( UG ) present in the brain at birth . Exposure to specific sam- ples of speech in infancy allows the child to determine the particular principles of the UG that are relevant to the language being acquired . This ...
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Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York