Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
From inside the book
Results 1-3 of 66
Page 59
... understand a lan- guage is dependent upon knowing the rules of the language game ( langue ) , whereas the actual use of the rules in certain situations is de- pendent instead upon execution factors ( parole ) , which may be psycho ...
... understand a lan- guage is dependent upon knowing the rules of the language game ( langue ) , whereas the actual use of the rules in certain situations is de- pendent instead upon execution factors ( parole ) , which may be psycho ...
Page 146
... understand stories in virtually the same ways that we understand mu- sic or paintings . A painting is much more than an assemblage of lines , shapes , and colors , and melodies are more than combinations of notes and harmonies ...
... understand stories in virtually the same ways that we understand mu- sic or paintings . A painting is much more than an assemblage of lines , shapes , and colors , and melodies are more than combinations of notes and harmonies ...
Page 244
... understand what they themselves have not made . Since human beings have not made the mind , there is no way that they will ever really understand it . Many theories have been devised to explain it . But it is difficult to separate ...
... understand what they themselves have not made . Since human beings have not made the mind , there is no way that they will ever really understand it . Many theories have been devised to explain it . But it is difficult to separate ...
Other editions - View all
Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York