Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 97
... tion , beliefs , worldview . Consider , as another example , color percep- tion . The light spectrum consists of a continuous gradation of hue from one end to the other . According to some physicists , there are poten- tially 8 million ...
... tion , beliefs , worldview . Consider , as another example , color percep- tion . The light spectrum consists of a continuous gradation of hue from one end to the other . According to some physicists , there are poten- tially 8 million ...
Page 271
... tion for their own sake . This is the reason why television is vastly more popular than reading . After work or school in the evenings , it is an ar- duous task to read a book , since it entails mental effort and thus causes a slowdown ...
... tion for their own sake . This is the reason why television is vastly more popular than reading . After work or school in the evenings , it is an ar- duous task to read a book , since it entails mental effort and thus causes a slowdown ...
Page 368
... tion , such as a raised stage , around which an audience can view and / or hear the per- formance study of signs and sign systems ; also called general semiotics in Peircean theory , the third level of mean- ing derived from symbolic ...
... tion , such as a raised stage , around which an audience can view and / or hear the per- formance study of signs and sign systems ; also called general semiotics in Peircean theory , the third level of mean- ing derived from symbolic ...
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Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York