Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 54
... symbols during the Turing test , a computer does not know what it is doing . Just like an English - speaking person who translates Chinese symbols handed to h / er on little pieces of paper by using a set of rules , also provided for h ...
... symbols during the Turing test , a computer does not know what it is doing . Just like an English - speaking person who translates Chinese symbols handed to h / er on little pieces of paper by using a set of rules , also provided for h ...
Page 74
... symbols , etc. ) Icons Indexes Symbols representation through resemblance representation representation through indication by convention Peirce viewed icons as the most basic type of signs , because they are tied to sense - based ...
... symbols , etc. ) Icons Indexes Symbols representation through resemblance representation representation through indication by convention Peirce viewed icons as the most basic type of signs , because they are tied to sense - based ...
Page 318
... symbols , or a com- bination of these : chat erase Ouch ! Wow ! h xs + x + zap zigzag TM 1001 A∞ ↑ x → plop ? $ * 9. Give the denotative meanings first and then several connotative meanings of the following words and pictorial symbols ...
... symbols , or a com- bination of these : chat erase Ouch ! Wow ! h xs + x + zap zigzag TM 1001 A∞ ↑ x → plop ? $ * 9. Give the denotative meanings first and then several connotative meanings of the following words and pictorial symbols ...
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Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York