Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 90
... structural requirements of the code ( language , music , etc. ) within which it is formed . Paradigmatic Structure There are three structural relations that characterize all codes . One is called paradigmatic structure . Consider the ...
... structural requirements of the code ( language , music , etc. ) within which it is formed . Paradigmatic Structure There are three structural relations that characterize all codes . One is called paradigmatic structure . Consider the ...
Page 91
... Structure Paradigmatic relations do not operate in isolation ; they interact with combinatory and organizational relations . These are known as syntag- matic . Paradigmatic structure involves distinctiveness and selectability ...
... Structure Paradigmatic relations do not operate in isolation ; they interact with combinatory and organizational relations . These are known as syntag- matic . Paradigmatic structure involves distinctiveness and selectability ...
Page 252
... structure to each other . The reality - inducing effect of narrative structure was evident a few decades ago in a popular program on American television called Wild Kingdom . The show purported to explain animal behavior in scientific ...
... structure to each other . The reality - inducing effect of narrative structure was evident a few decades ago in a popular program on American television called Wild Kingdom . The show purported to explain animal behavior in scientific ...
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abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York