Analyzing Cultures: An Introduction and Handbook
Indiana University Press, 1999 - Language Arts & Disciplines - 413 pages
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
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There are two kinds of referents that signs capture , concrete and abstract : ( 1 ) a concrete referent , like the physical color designated by the word red ...
3.1 SEMIOSIS AND REPRESENTATION The primary objective of semiotics is to understand both the brain's capacity to make and understand signs , and the ...
In other words , the experiments have shown that the annotations of signs are constrained by culture : e.g. the word noise turns out to be a highly ...
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LibraryThing ReviewUser Review - quaintlittlehead - LibraryThing
This book is an excellent introduction to the principles of semiotics. The writing style is accessible, making it perfect for undergraduates as well as interested lay readers, but also interesting ... Read full review
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Intelligent Organizations: Powerful Models for Systemic Management
Limited preview - 2008