Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 68
... representation . Semiosis is the neu- robiological capacity itself that underlies the production and compre- hension of signs , from simple physiological signals to those that reveal a highly complex symbolism ; representation is a ...
... representation . Semiosis is the neu- robiological capacity itself that underlies the production and compre- hension of signs , from simple physiological signals to those that reveal a highly complex symbolism ; representation is a ...
Page 74
... Representation Legisigns refer to objects by convention ( words , symbols , etc. ) Icons Indexes Symbols representation through resemblance representation representation through indication by convention Peirce viewed icons as the most ...
... Representation Legisigns refer to objects by convention ( words , symbols , etc. ) Icons Indexes Symbols representation through resemblance representation representation through indication by convention Peirce viewed icons as the most ...
Page 95
... representation and signification . It also allows us to establish a commonality among different representational systems . Because all such systems are com- posed of the same kinds of dimensionalities , the principle provides a basis ...
... representation and signification . It also allows us to establish a commonality among different representational systems . Because all such systems are com- posed of the same kinds of dimensionalities , the principle provides a basis ...
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Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York