Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
From inside the book
Results 1-3 of 46
Page ix
... reason , it is perhaps more accurate to use the term Homo culturalis to characterize the human species . Homo culturalis is above all else a meaning - seeking species , whose hunger and search for meaning to its existence has led it to ...
... reason , it is perhaps more accurate to use the term Homo culturalis to characterize the human species . Homo culturalis is above all else a meaning - seeking species , whose hunger and search for meaning to its existence has led it to ...
Page 271
... reason why television is vastly more popular than reading . After work or school in the evenings , it is an ar- duous task to read a book , since it entails mental effort and thus causes a slowdown in information processing . TV viewing ...
... reason why television is vastly more popular than reading . After work or school in the evenings , it is an ar- duous task to read a book , since it entails mental effort and thus causes a slowdown in information processing . TV viewing ...
Page 374
... Reason in Judicial Opinions Carbondale : Southern Illinois University Press . Botha , R. P. ( 1989 ) . Challenging Chomsky : The Generative Garden Game . London : Blackwell . Bouissac , P. ( 1973 ) . La mesure des gestes . The Hague ...
... Reason in Judicial Opinions Carbondale : Southern Illinois University Press . Botha , R. P. ( 1989 ) . Challenging Chomsky : The Generative Garden Game . London : Blackwell . Bouissac , P. ( 1973 ) . La mesure des gestes . The Hague ...
Other editions - View all
Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York