Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 79
... observed in some direct way , while an ab- stract concept is one that encodes a pattern that is not so readily de- monstrable . So , for example , the word cat refers to a concrete concept because one can always demonstrate or observe ...
... observed in some direct way , while an ab- stract concept is one that encodes a pattern that is not so readily de- monstrable . So , for example , the word cat refers to a concrete concept because one can always demonstrate or observe ...
Page 126
... observed by McNeill appeared to grip something and pull it back . His gesture was , in effect , a visual icon of the action talked about , revealing both his memory image and his point of view ( he could have taken the part of the tree ...
... observed by McNeill appeared to grip something and pull it back . His gesture was , in effect , a visual icon of the action talked about , revealing both his memory image and his point of view ( he could have taken the part of the tree ...
Page 294
... observe the particular uses of signifying structures and systems ( signs , codes , texts ) in specific social ... observed behaviors and textual practices , the semiotician should then analyze how these reflect tendencies in the ...
... observe the particular uses of signifying structures and systems ( signs , codes , texts ) in specific social ... observed behaviors and textual practices , the semiotician should then analyze how these reflect tendencies in the ...
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Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York