Analyzing Cultures: An Introduction and Handbook
Indiana University Press, 1999 - Language Arts & Disciplines - 413 pages
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
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6 METAPHOR Midway between the unintelligible and the commonplace , it is metaphor which most produces knowledge . Aristotle ( 1952a : III , 1410b ) 6.0 ...
Thus , since each referent is itself a sign ( professor = [ A , = B. ) , snake = [ A , = B2 ] ) , metaphor can be defined as a complex sign manifesting the ...
6.5 METAPHOR AND THE SIGNIFYING ORDER Conceptual metaphors and metonyms are not ... Paradoxically , while metaphor holds existing cultural systems together ...
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LibraryThing ReviewUser Review - quaintlittlehead - LibraryThing
This book is an excellent introduction to the principles of semiotics. The writing style is accessible, making it perfect for undergraduates as well as interested lay readers, but also interesting ... Read full review
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Intelligent Organizations: Powerful Models for Systemic Management
Limited preview - 2008