Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 188
... lines of latitude outward from the globe onto the cylinder as lines parallel to the equa- tor , and ( 2 ) the lines of longitude outward onto the cylinder as lines parallel to the prime meridian ( the line that is designated 0 ...
... lines of latitude outward from the globe onto the cylinder as lines parallel to the equa- tor , and ( 2 ) the lines of longitude outward onto the cylinder as lines parallel to the prime meridian ( the line that is designated 0 ...
Page 190
... lines . The shapes of these lines provide accurate ( iconic ) representations of the shapes of hills and depressions , and the lines themselves show actual elevations , so that closely spaced contour lines indicate steep slopes . Other ...
... lines . The shapes of these lines provide accurate ( iconic ) representations of the shapes of hills and depressions , and the lines themselves show actual elevations , so that closely spaced contour lines indicate steep slopes . Other ...
Page 218
... lines and shapes : e.g. a cloud is a shape , a horizon is a line . Other visual signifiers include value , color , and texture . Value refers to the darkness or lightness of a line or shape . It plays an important role in portraying ...
... lines and shapes : e.g. a cloud is a shape , a horizon is a line . Other visual signifiers include value , color , and texture . Value refers to the darkness or lightness of a line or shape . It plays an important role in portraying ...
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abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York