Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 249
... interpretation . A subtext is , in other words , a text within the main text , which is subject to the interpretation of the listener / reader . An intertext is a narrative to which a text alludes by implication . It is a text from ...
... interpretation . A subtext is , in other words , a text within the main text , which is subject to the interpretation of the listener / reader . An intertext is a narrative to which a text alludes by implication . It is a text from ...
Page 283
... interpretation of any advertis- ing text is just that - one possible interpretation . Indeed , disagreement about what something means is not only unavoidable , but part of the fun of doing semiotic analysis . Differences of opinion ...
... interpretation of any advertis- ing text is just that - one possible interpretation . Indeed , disagreement about what something means is not only unavoidable , but part of the fun of doing semiotic analysis . Differences of opinion ...
Page 304
... interpretation of the text as plausi- ble , clearly , the context in which it has been fashioned is a key factor . Recall from chapter 3 ( ยง3.8 ) , that context refers to the real - world condi- tions - physical , psychological , social ...
... interpretation of the text as plausi- ble , clearly , the context in which it has been fashioned is a key factor . Recall from chapter 3 ( ยง3.8 ) , that context refers to the real - world condi- tions - physical , psychological , social ...
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abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York