Analyzing Cultures: An Introduction and Handbook
Indiana University Press, 1999 - Language Arts & Disciplines - 413 pages
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
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The term subtext designates any implicit narrative within the text that is not immediately accessible to interpretation . A subtext is , in other words ...
It should also be pointed out that an interpretation of any advertising text is just that — one possible interpretation . Indeed , disagreement about what ...
In order to establish the above interpretation of the text as plausible , clearly , the context in which it has been fashioned is a key factor .
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LibraryThing ReviewUser Review - quaintlittlehead - LibraryThing
This book is an excellent introduction to the principles of semiotics. The writing style is accessible, making it perfect for undergraduates as well as interested lay readers, but also interesting ... Read full review
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Intelligent Organizations: Powerful Models for Systemic Management
Limited preview - 2008