Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
From inside the book
Results 1-3 of 81
Page 12
... idea from ? That idea has spread quickly throughout society . This idea has been inherited from previous genera- tions . Many of his ideas have been passed on fruitfully . Those ideas have to be adapted to meet new condi- tions . But in ...
... idea from ? That idea has spread quickly throughout society . This idea has been inherited from previous genera- tions . Many of his ideas have been passed on fruitfully . Those ideas have to be adapted to meet new condi- tions . But in ...
Page 171
... ideas are commodities 48. He certainly knows how to package his ideas . 49. That idea just won't sell . 50. There's no market for that idea . 51. That's a worthless idea . As Lakoff and Johnson emphasize , we do not detect the presence ...
... ideas are commodities 48. He certainly knows how to package his ideas . 49. That idea just won't sell . 50. There's no market for that idea . 51. That's a worthless idea . As Lakoff and Johnson emphasize , we do not detect the presence ...
Page 172
... ideas at once . 61. Even though he is a voracious reader , he can't chew all those ideas 62. That teacher is always spoonfeeding her students . 63. That idea has deep roots . ideas are persons 64. Darwin is the father of modern biology ...
... ideas at once . 61. Even though he is a voracious reader , he can't chew all those ideas 62. That teacher is always spoonfeeding her students . 63. That idea has deep roots . ideas are persons 64. Darwin is the father of modern biology ...
Other editions - View all
Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York