Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 85
... iconic signs because they are created to reflect their referents visually ; onomatopoeic words are vocal iconic signs because they are created to reflect sound proper- ties of their referents ; perfumes are olfactory iconic signs ...
... iconic signs because they are created to reflect their referents visually ; onomatopoeic words are vocal iconic signs because they are created to reflect sound proper- ties of their referents ; perfumes are olfactory iconic signs ...
Page 126
... iconic gesticulants , which , as their name suggests , bear a close resemblance to the referent or referential domain of an utterance : e.g. when describing a scene from a story in which a character bends a tree back to the ground , a ...
... iconic gesticulants , which , as their name suggests , bear a close resemblance to the referent or referential domain of an utterance : e.g. when describing a scene from a story in which a character bends a tree back to the ground , a ...
Page 145
... iconic reflex system . Nouns , for instance , trace a " region " in mind - space . This is why a count noun is imagined as referring to something that encircles a bounded region , whereas a mass noun is visualized as referring to ...
... iconic reflex system . Nouns , for instance , trace a " region " in mind - space . This is why a count noun is imagined as referring to something that encircles a bounded region , whereas a mass noun is visualized as referring to ...
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abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York