Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 9
... h / er behavior and worldview . By the time s / he can talk , s / he has become a creature of h / er culture - its habits are h / er habits , its beliefs h / er beliefs , its challenges h / er challenges . The relativistic perspective ...
... h / er behavior and worldview . By the time s / he can talk , s / he has become a creature of h / er culture - its habits are h / er habits , its beliefs h / er beliefs , its challenges h / er challenges . The relativistic perspective ...
Page 150
... h / er first rite of passage in society , by which s / he is identified as a separate individual with a unique per- sonality . If a person is not given a name by h / er family , then society will step in to do so . A person taken into a ...
... h / er first rite of passage in society , by which s / he is identified as a separate individual with a unique per- sonality . If a person is not given a name by h / er family , then society will step in to do so . A person taken into a ...
Page 236
... h / er first instincts will , of course , lead h / er to survive in any way that s / he can . In this situation , h / er need for food and water takes precedence over all else . When h / er need becomes desperate , s / he will hardly be ...
... h / er first instincts will , of course , lead h / er to survive in any way that s / he can . In this situation , h / er need for food and water takes precedence over all else . When h / er need becomes desperate , s / he will hardly be ...
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Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York