Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 81
... figure ( hence " evenly ” ) . Any connotative extension of the word square is thus constrained by the original [ B ] ... figure of equal sides ] ] = [ evenly ] → [ evenly a four- sided plane figure of equal sides ] Connotation is the ...
... figure ( hence " evenly ” ) . Any connotative extension of the word square is thus constrained by the original [ B ] ... figure of equal sides ] ] = [ evenly ] → [ evenly a four- sided plane figure of equal sides ] Connotation is the ...
Page 172
... Figure 6.1 . Several of the source domains for this model - e.g . food , people , and fashion — are relatively understandable across cultures : i.e. people from non - English - speaking cultures could easily figure out what statements ...
... Figure 6.1 . Several of the source domains for this model - e.g . food , people , and fashion — are relatively understandable across cultures : i.e. people from non - English - speaking cultures could easily figure out what statements ...
Page 208
... figures based on the key of C # minor . But the elements of melody and harmony come into sharp focus as components of ... figure itself . The three lines considered separately or in some other arrangement ( e.g. placed over each other ) ...
... figures based on the key of C # minor . But the elements of melody and harmony come into sharp focus as components of ... figure itself . The three lines considered separately or in some other arrangement ( e.g. placed over each other ) ...
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abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York