Analyzing Cultures: An Introduction and Handbook
Indiana University Press, 1999 - Language Arts & Disciplines - 413 pages
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
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etc .; in the use of intonation to express emotional states , to emphasize , to shock , etc .: " Are you absolutely sure ? " “ Noooooo way ! " ; in sound - modeling , as in the language of cartoons and comic books : “ Zap ! ” “ Boom !
This implies that discourse is motivated and shaped by the setting , the message contents , the participants , and the goals of each interlocutor . Discourse thus makes an emotional claim on everyone in the social situation .
And this is what makes it emotionally “ moving , " as the expression goes . ... Langer remarked , further , that because of its profound emotional qualities , great art transforms human beings and cultures permanently .
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LibraryThing ReviewUser Review - quaintlittlehead - LibraryThing
This book is an excellent introduction to the principles of semiotics. The writing style is accessible, making it perfect for undergraduates as well as interested lay readers, but also interesting ... Read full review
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Intelligent Organizations: Powerful Models for Systemic Management
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