Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 163
... effect : " My friend drinks oceans of water . " Litotes , on the other hand , is the technique of under- statement so as to enhance the effect of the ideas ex- pressed : " Franz Boas showed no inconsiderable analyti- cal powers as an ...
... effect : " My friend drinks oceans of water . " Litotes , on the other hand , is the technique of under- statement so as to enhance the effect of the ideas ex- pressed : " Franz Boas showed no inconsiderable analyti- cal powers as an ...
Page 269
... effect , the history fabrication effect , and the cognitive compression effect . The term mythologizing effect refers to the fact that television per- sonages are perceived as mythic figures , looming larger than life . Like any type of ...
... effect , the history fabrication effect , and the cognitive compression effect . The term mythologizing effect refers to the fact that television per- sonages are perceived as mythic figures , looming larger than life . Like any type of ...
Page 284
... effect of getting a brand name incorporated into daily discourse : Have a great day at McDonald's ; Join the Pepsi Generation ; etc. Use of the Imperative Form : This creates the effect of ad- vice coming from an unseen authoritative ...
... effect of getting a brand name incorporated into daily discourse : Have a great day at McDonald's ; Join the Pepsi Generation ; etc. Use of the Imperative Form : This creates the effect of ad- vice coming from an unseen authoritative ...
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abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York