Analyzing Cultures: An Introduction and Handbook
Indiana University Press, 1999 - Language Arts & Disciplines - 413 pages
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
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Hyperbole is the use of exaggeration for effect : “ My friend drinks oceans of water . " Litotes , on the other hand , is the technique of understatement so ...
Effects of TV There are three main psychological effects that TV has had on society ... We will refer to them here as the mythologizing effect , the history ...
Some of these are : Jingles and Slogans : These have the effect of getting a brand name incorporated into daily discourse : Have great day at McDonald's ...
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LibraryThing ReviewUser Review - quaintlittlehead - LibraryThing
This book is an excellent introduction to the principles of semiotics. The writing style is accessible, making it perfect for undergraduates as well as interested lay readers, but also interesting ... Read full review
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Intelligent Organizations: Powerful Models for Systemic Management
Limited preview - 2008