Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
From inside the book
Results 1-3 of 33
Page x
... designed to be both an introduction to , and / or a handbook for , the semiotic study of culture . The plan and contents of this book have been shaped by an amal- gam of suggestions and insights that we have picked up from our stu ...
... designed to be both an introduction to , and / or a handbook for , the semiotic study of culture . The plan and contents of this book have been shaped by an amal- gam of suggestions and insights that we have picked up from our stu ...
Page 199
... designed to allow people to celebrate the mysteries of religion and to provide assembly places where gods can be propitiated and where people can be instructed in matters of belief and ritual . Fortresses and castles are designed with ...
... designed to allow people to celebrate the mysteries of religion and to provide assembly places where gods can be propitiated and where people can be instructed in matters of belief and ritual . Fortresses and castles are designed with ...
Page 283
... designed to rein- force the connotative sequence . In lifestyle advertising language is both a reinforcing element in the ad text and a reflex of its subtextual and intertextual meanings . It is also designed by advertisers as a form of ...
... designed to rein- force the connotative sequence . In lifestyle advertising language is both a reinforcing element in the ad text and a reflex of its subtextual and intertextual meanings . It is also designed by advertisers as a form of ...
Other editions - View all
Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York