Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
From inside the book
Results 1-3 of 36
Page 47
... color . Knowledge of color entails knowledge of this domain . Clearly , this kind of knowledge is culture - specific . The very same color category to which the word red calls attention could have been represented differ- ently in ...
... color . Knowledge of color entails knowledge of this domain . Clearly , this kind of knowledge is culture - specific . The very same color category to which the word red calls attention could have been represented differ- ently in ...
Page 98
... color categories of other cultures . This is , indeed , what a learner of another language ends up doing when s / he studies the new color system : i.e. s / he learns how to reclassify the content of the spectrum in terms of the new ...
... color categories of other cultures . This is , indeed , what a learner of another language ends up doing when s / he studies the new color system : i.e. s / he learns how to reclassify the content of the spectrum in terms of the new ...
Page 99
... colors better than non - focal ones . She also found that they learned new colors more easily when the color names were paired with focal colors . Such findings suggested to Rosch that languages provided a guide to the interpretation of ...
... colors better than non - focal ones . She also found that they learned new colors more easily when the color names were paired with focal colors . Such findings suggested to Rosch that languages provided a guide to the interpretation of ...
Other editions - View all
Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York