Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page x
... ( Chapters 1-3 ) The three chapters in this opening part are designed to lay the theoreti- cal groundwork for the semiotic study of culture . In chapter 1 , we commence by sketching a brief historical outline of the various ap- proaches ...
... ( Chapters 1-3 ) The three chapters in this opening part are designed to lay the theoreti- cal groundwork for the semiotic study of culture . In chapter 1 , we commence by sketching a brief historical outline of the various ap- proaches ...
Page xi
... chapter 4 , we focus on the nature of nonverbal semio- sis and communication ( gesture , facial expressions , eye contact , touch , etc. ) . In chapter 5 , we discuss the phenomenon of language , focusing on such topics as how language ...
... chapter 4 , we focus on the nature of nonverbal semio- sis and communication ( gesture , facial expressions , eye contact , touch , etc. ) . In chapter 5 , we discuss the phenomenon of language , focusing on such topics as how language ...
Page 267
... chapters was on the nature and type of signs that human beings create , and the codes and sign systems into which these cohere . In this chapter the focus will change somewhat , in that we will be looking more closely at the nature and ...
... chapters was on the nature and type of signs that human beings create , and the codes and sign systems into which these cohere . In this chapter the focus will change somewhat , in that we will be looking more closely at the nature and ...
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Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York