Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page 48
... become basic to the scientific study of language . And , as will be discussed in the next chapter ( ยง3.3 ) , his definition of the sign in that book has become a basic methodological blueprint for the inves- tigation of signs ...
... become basic to the scientific study of language . And , as will be discussed in the next chapter ( ยง3.3 ) , his definition of the sign in that book has become a basic methodological blueprint for the inves- tigation of signs ...
Page 181
... become worn out and will it become the basis for a new conceptual metaphor : ideas are drinking substances . After that , expressions such as " Your idea is a cup of tea , " " That theory is a bottle of fine wine , " and the like will ...
... become worn out and will it become the basis for a new conceptual metaphor : ideas are drinking substances . After that , expressions such as " Your idea is a cup of tea , " " That theory is a bottle of fine wine , " and the like will ...
Page 266
... become an intrinsic part of the Western signifying order's narrativity and intertextuality . Indeed , nearly all young people between 5 and 17 years of age read comic books regularly , catering to their narrative instinct through this ...
... become an intrinsic part of the Western signifying order's narrativity and intertextuality . Indeed , nearly all young people between 5 and 17 years of age read comic books regularly , catering to their narrative instinct through this ...
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Common terms and phrases
abstract advertising American ancient animals behaviors biosemiotics bipedalism brain called Cambridge century chapter Clever Hans codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness cultural semiotics defined Deixis developed dimensionality discourse domain effect emotional evolutionary example fact Ferdinand de Saussure functions gesture h/er hominid Homo culturalis Homo erectus Homo habilis human species iconic ideas image schema individuals instance interpretation kinesic language linguist macrosignified meaning metonym mind modern modern-day myths narrative nature objects origins patterns Peirce perceived philosopher physical proxemic psychology refer religious representation s/he sapiens Saussure schema scientific Sebeok semiosis semiotician semiotics sense sensory sexual signals signifying order signs social society sociobiology sounds specific speech sphere story structure symbols technique theory tion tribal tural ture Turing test University Press verbal visual vocal Western words York