Analyzing Cultures: An Introduction and Handbook
Indiana University Press, 1999 - Language Arts & Disciplines - 413 pages
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
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The ( verticality ) schema is a mental shorthand of the experience , becoming the source of the conceptual metaphor happiness is up .
Today the comic has become an intrinsic part of the Western signifying order's narrativity and intertextuality . Indeed , nearly all young people between 5 ...
TV Culture Like any social text of the past , TV has become a primary agent for influencing social trends and bringing about social change .
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LibraryThing ReviewUser Review - quaintlittlehead - LibraryThing
This book is an excellent introduction to the principles of semiotics. The writing style is accessible, making it perfect for undergraduates as well as interested lay readers, but also interesting ... Read full review
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Intelligent Organizations: Powerful Models for Systemic Management
Limited preview - 2008