Silliman Journal, Volume 23Silliman University, 1976 - Learning and scholarship |
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Page 125
... mass media system to spread the ideas and attitude of social mobility and change , then the interaction of urbanization , literacy , indus- trialization and media participation to bring modern society into being . Lerner's conclusion : mass ...
... mass media system to spread the ideas and attitude of social mobility and change , then the interaction of urbanization , literacy , indus- trialization and media participation to bring modern society into being . Lerner's conclusion : mass ...
Page 126
... mass media have built - in characteristics that enable them to function as effective vehicles for change . These unique characteristics are extension , speed , controllability and effectiveness . Mass media , as the term itself suggests ...
... mass media have built - in characteristics that enable them to function as effective vehicles for change . These unique characteristics are extension , speed , controllability and effectiveness . Mass media , as the term itself suggests ...
Page 131
... mass communications , however , interact and exert influence on each other . Whatever is contained in a mass medium is subject to discussion by its audience , and , con- versely , interpersonal or face - to - face topics of conversation ...
... mass communications , however , interact and exert influence on each other . Whatever is contained in a mass medium is subject to discussion by its audience , and , con- versely , interpersonal or face - to - face topics of conversation ...
Contents
The Book Industry in the Philippines Jesus B Chanco | 1 |
Why? Claro R Ceniza | 24 |
Redemption Through Suffering Manolo O VaƱo | 39 |
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