cargoes sunk at sea, or from silk factories whose equipment was not needed for munitions of war. Farm products and other commodities of commerce are not the only goods the price of which is strongly affected by wants. Land values in Chicago furnish a good illustration of the way in which wants indirectly give value to "production goods." A hundred years ago land in the present heart of the city, which is now worth thousands of dollars a foot, could be purchased for almost nothing. But there has developed a vast new want for it. A hotel now houses thousands of people on land once required for three families only. On the other hand, during the past few years, when building costs have been so high that profits could not be made in erecting new buildings, the want for residential land decreased; as a result we hear that there is a "poor market" for such real estate. If building costs come down, costs of construction "fall," and vacant lots may be expected to "rise." With new construction the want for homes, which is now great and causes rents to be high, will become less and rents will fall. One of the most interesting facts about wants as a basis for value is the making of the wants themselves. Our wants come from customs, habits, tastes, imitation, fashions, and esthetic desires. Were we willing to live as our grandparents were we willing to suffer the same privations, were we satisfied with cotton and bread instead of lace and French pastry our wants would be considerably lessened. Monopolies, costs, bank credits, and governmental money issues all play a part in the tangle of factors that fix prices. But perhaps the most important force is that deeply human trait that made folks remark, as they replaced the little oblong relic between Aunt Carrie's seashell and Uncle Peter's tintype: "Would you care to sell it?" CLASS ACTIVITIES Add to your list of questions (see p. 292) any of the problems on page 295 which you are unable to answer. Study these questions before discussing any of them in class. When the time comes for class discussion, take up first No. 10. 1. Read the sentence which gives the main reason why people wanted to buy the relic of the Chicago fire. 2. Explain the meaning of "market value." Did Aunt Carrie's seashell have a market value? Did Uncle Peter's tintype? Did the relic of the Chicago fire? Give reasons with each answer. 3. During the World War the government promised to pay manufacturers of war materials the cost of production plus 10 per cent. Give an illustration showing what this means. Would it be wise for the government to give a promise like this to all industries at all times? On what ground can the action of the government during the war be justified? 4. Explain the "cost theory of production." Does the author regard this theory as true? Read the passage in which he gives his opinion. According to the cost theory of production was the Minnesota farmer wronged? What did he think the chief cause of his trouble ? What was in reality the chief cause? was 5. Explain the chief reason for products being cheaper now than they were during the World War. 6. What paragraph in this selection reminds you of "The Skyscraper (p. 163)? Explain. 7. Our wants come from customs, habits, tastes, imitation, fashions, and esthetic desires. Mention wants you have which come from each of these six sources. Would it be better if we were to live as our grandparents did? Give reasons. 8. Name five wants you have which would disappear if you lived like the pioneers in "Turkey Red" (p. 27); like Ab in "The First Bow and Arrow" (p. 141). 9. Answer the questions at the head of this article (p. 292). 10. Read aloud, in turn, the questions which you cannot answer and the details which you do not understand. Let any pupil who can explain these points volunteer to do so. Ask your teacher to clear up any difficulties which remain. II. Suggestions for oral compositions: Tell about souvenirs you have at home which you would not wish to sell. If possible, bring one or two of them to class. Mention a souvenir you could sell if you wanted to, and tell of another for which you would have trouble in finding a purchaser. Account for the difference. 12. What paragraph in the selection is illustrated by the poem which follows? ADDITIONAL READINGS. -1. "Why We Buy- A Study in Advertising,” H. F. Adams, in Scribner's Magazine, 67: 608–616. 2. “Living Up to His Advertising," E. E. Calkins, ibid., 71: 105–111. 3. “Imagination in Selling," R. R. Updegraff, in Harper's Magazine, 144: 245-252. CONTENTMENT AND HAPPINESS-REAL RICHES Which of the following three poems best expresses your idea of contentment and happiness? 4. CONTENTMENT OLIVER WENDELL HOLMES "Man wants but little here below." Little I ask; my wants are few; And close at hand is such a one, Plain food is quite enough for me; Three courses are as good as ten Thank Heaven for three. Amen! I care not much for gold or land I only ask that Fortune send Jewels are baubles; 'tis a sin To care for such unfruitful things Some, not so large, in rings - I would not have the horse I drive So fast that folks must stop and stare; Which others often show for pride, And selfish churls deride One Stradivarius, I confess, Two meerschaums, I would fain possess. Wealth's wasteful tricks I will not learn, Give grasping pomp its double share- Thus humble let me live and die, Of simple tastes and mind content! 1buhl: Furniture inlaid with tortoise shell or with yellow-and-white metal. 5. IKE WALTON'S PRAYER JAMES WHITCOMB RILEY I crave, dear Lord, No boundless hoard Of gold and gear, Nor jewels fine Nor lands, nor kine, Nor treasure-heaps of anything. Where at the hearthstone I may hear The cricket sing, And have the shine Of one glad woman's eyes to make, Our simple home a place divine; --- Just the wee cot Love, and the smiling face of her. I pray not for Great riches, nor For vast estates, and castle-halls. Give me to hear the bare footfalls Of children o'er An oaken floor, New-rinsed with sunshine, or bespread With but the tiny coverlet And pillow for the baby's head; And, pray Thou, may The door stand open and the day Send ever in a gentle breeze, With fragrance from the locust-trees, |