BUSINESS

To many people the word "business" suggests nothing but humdrum and monotonous work. To them "buying and selling" means only the measuring of calico and gingham, the handling of corn, wheat, and potatoes, or the posting of ledgers, the making of balance sheets, and the keeping of accounts. They have never seen the romance and fascination of daily tasks.

A century and a half ago most people saw little beauty in clouds and sunsets and flowers, and with few exceptions they did not dream of using such material as subjects for poems and stories. In their minds poetry and art dealt only with knights and ladies, kings and queens, courts and warfare. It was of such an individual that Wordsworth said:

“A primrose by a river's brim,

A yellow primrose was to him,
And it was nothing more."

But beauty lay in the primrose and the daffodil all the while, and in time the poets and the artists pointed out their glory so that all could behold it.

Many people regard the great world of business as lacking in interest. But adventure is there, too. There are fortunes to be fought for, games to be won. Sometimes human lives are staked and lost. Poets and story-tellers have seen the romance which lies behind the activities of department stores, the work of banks, and the conduct of commerce, and have given it to us in the form of poems and stories.

3. Wants as a Factor in Determining Values.. Leverett Samuel Lyon

CHOOSE A BOOK

1. Dowst, Henry Payson, Bostwick's Budget.

How Bostwick learned to make ends meet.

2. Ferber, Edna, Emma McChesney & Co. Stokes.

Probably the best stories of the travelling salesman (in this instance, a saleswoman) in our literature. Roast Beef Medium consists of earlier episodes in the life of the heroine, Emma McChesney.

3. Fiske, Amos Kidder, The Modern Bank. Appleton. The activities of banking as conducted nowadays.

4. Fowler, Nathaniel Clark, How to Sell. McClurg.

Selling goods over the counter, real estate, and life insurance, illustrated by dialogues between the salesman and the customer.

5. Frederick, J. George, The Great Game of Business. Appleton. The rules and standards for playing the game of business nobly and well.

6. Hovey, Carl, The Life Story of J. Pierpont Morgan. London, Walter Heineman.

The biography of one of the leading American bankers in the last half century related with many graphic incidents and anecdotes.

7. Hubbard, Elbert, Little Journeys to the Homes of Great Business Men. Roycrofters, East Aurora, New York.

Biographical sketches of such notable leaders in business as Stephen Girard, Mayer A. Rothschild, Philip D. Armour, Peter Cooper, George Peabody, and Alexander T. Peabody. Emphasis is laid upon character and personality and much use is made of anecdote.

8. Hungerford, Edward, The Romance of a Great Store. Robert McBride & Co.

New York,

The story of the origin, development, and activities of one of the greatest department stores in New York City.

9. Leacock, Stephen, The Methods of Mr. Sellyer. Lane.

A humorous story of unusual methods of salesmanship successfully employed by the hero, Mr. Sellyer.

10. Lord, Isabel Ely, Getting Your Money's Worth. Harcourt. How to purchase goods; how to make a budget; how to save money.

II. Lubbock, Sir John, A Short History of Coins and Currency. Dutton. An historical account of the development of money, the weights of coins, bank notes and banking.

12. Luther, Agnes Vinton, Trading and Exploring.

Company.

American Book

Trading and exploring from the time of the ancient Babylonians to the days of Columbus and Vasco da Gama.

13. Maxwell, William, The Training of a Salesman. Lippincott.

The training and activities required of modern salesmen.

14. Moliére, Jean-Baptiste Poquelin, The Shop-Keeper Turned Gentleman. A comedy of life in the seventeenth century in which are depicted the amusing efforts of a rich merchant endeavoring to enter the charmed circle of high society.

15. Moody, John, The Masters of Capital. Yale University Press.

An historical account of the building of great fortunes in America since the
Civil War.

16. Moody, Walter D., Men Who Sell Things. McClurg.

Qualifications necessary to the making of a successful salesman with a discussion of the reasons for failure.

17. Norris, Frank, The Pit. Doubleday, Page.

A story of Chicago picturing exciting scenes which attend trading in wheat in the Chicago Board of Trade.

18. Pratt, Sereno Stansbury, The Work of Wall Street. Appleton.

Financial activities of Wall Street including a description of the Federal Reserve Banking System.

19. Rappold, O. S., Retail Training Service.

Qualifications of salespeople; store conduct; retail salesmanship; types of

customers.

20. Samuel, Elizabeth I., The Story of Gold and Silver.

The romance of the discovery, mining, and uses of the precious metals.

21. Saunders, Alta Gwinn, and Creek, Herbert Le Sourd, editors, The Literature of Business.

Articles on business ideals, methods, and personality by Theodore Roosevelt, Ida M. Tarbell, Bruce Barton, Edward W. Bok, and others.

22. Van Antwerp, William Clarkson, The Stock Exchange from Within. Doubleday.

A vivid description of the workings, management, and control of the stock cxchange.

23. Werthner, William Berthner, How Man Makes Markets.

Macmillan.

The part which advertising plays in the expansion of modern business, with illustrations of the many kinds of advertisements which have been successfully used to develop markets.

In colonial days persons who wished to try their fortunes in America but who did not have sufficient money to pay their fares across the ocean used to bind themselves to give a number of years of service in return for their passage. Upon their arrival these persons were sold at auction to the highest bidder. They were known as redemptioners, or indentured servants. During the period of their service, they were practically the slaves of their masters, and could be sold and traded in much the same way as other kinds of property.

I. AT THE GOLDEN SWAN IN 1740

"Ach! just look at her eye look at her eye, Heifert Papen what an eye!"

"Nay, then, look at her teeth, Master Schneider, if thou wantest something to look at."

"Old, Heifert - old!" Schneider laughed derisively. "Well, then, how old? She's as brisk as a yearling! Her eye tells thee that. She's not above six. I'll swear to that. I challenge thee to look at her eye!"

"And the off foreleg? Dost challenge me there also?"

"Why, then, laugh, Heifert Papen, if it please thee to do so. Yet it is a libel- a libel on as fair a beast as ever stepped. one bone of her splint or spavin - else I know not But, to any reasonable man, that eye is marvel

Never yet was what they be. ous."