Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page vii
... Narrative 10.0 Preliminary Remarks 248 10.1 Narrative Representation 249 10.2 Myth 254 10.3 Mythologies 258 10.4 The Novel 261 10.5 The Comics 264 11 Television and Advertising 11.0 Preliminary Remarks 267 11.1 Television 268 11.2 TV as ...
... Narrative 10.0 Preliminary Remarks 248 10.1 Narrative Representation 249 10.2 Myth 254 10.3 Mythologies 258 10.4 The Novel 261 10.5 The Comics 264 11 Television and Advertising 11.0 Preliminary Remarks 267 11.1 Television 268 11.2 TV as ...
Page xi
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Contents
0 | 2 |
1 | 14 |
4 | 22 |
6 | 29 |
2 | 39 |
2 | 47 |
5 | 55 |
6 | 63 |
Metaphor | 161 |
Space | 185 |
8 | 205 |
Objects | 229 |
Narrative | 248 |
Television and Advertising | 267 |
Semiotic Analysis | 290 |
Activities and Questions for Discussion | 313 |
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Common terms and phrases
abstract advertising American analysis ancient animal anthropologist behavior biosemiotics Blade Runner bodily brain Cambridge University Press century chapter Chicago codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness defined Deixis developed discourse domain effect emotional evolutionary example Explain your answer fact function gesture h/er haptic Homo culturalis human species iconic ideas image schema individuals instance interpretation kinesic language linguist London macrosignified meaning metonym mind modern modern-day myth mythic narrative nature novel objects origins patterns perceived philosopher physical pop art produce proxemic psychology refer religious representation s/he Sebeok semiosis semiotician semiotics sense sensory sexual signifying order signs social social text society Sociobiology sounds specific speech sphere story structure symbols technique television theater theory tion Toronto tribal ture Turing test verbal viseme visual vocal Waiting for Godot Western words York