Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
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Page vii
... TV as Social Text 271 11.3 The Medium is the Message 276 11.4 Advertising 278 11.5 The Messages in Ads 282 11.6 The Effects of Media 285 PART III A PRACTICAL SYNTHESIS 12 Semiotic Analysis 12.0 Preliminary Contents vii.
... TV as Social Text 271 11.3 The Medium is the Message 276 11.4 Advertising 278 11.5 The Messages in Ads 282 11.6 The Effects of Media 285 PART III A PRACTICAL SYNTHESIS 12 Semiotic Analysis 12.0 Preliminary Contents vii.
Page viii
... Analysis 12.0 Preliminary Remarks 290 12.1 The Semiotic Approach to Culture 291 12.2 Macrosemiotic Analysis 293 12.3 Microsemiotic Analysis 301 12.4 Concluding Reflections 305 Activities and Questions for Discussion 313 Biographical ...
... Analysis 12.0 Preliminary Remarks 290 12.1 The Semiotic Approach to Culture 291 12.2 Macrosemiotic Analysis 293 12.3 Microsemiotic Analysis 301 12.4 Concluding Reflections 305 Activities and Questions for Discussion 313 Biographical ...
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Page xi
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Page 14
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Contents
0 | 2 |
1 | 14 |
4 | 22 |
6 | 29 |
2 | 39 |
2 | 47 |
5 | 55 |
6 | 63 |
Metaphor | 161 |
Space | 185 |
8 | 205 |
Objects | 229 |
Narrative | 248 |
Television and Advertising | 267 |
Semiotic Analysis | 290 |
Activities and Questions for Discussion | 313 |
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abstract advertising American analysis ancient animal anthropologist behavior biosemiotics Blade Runner bodily brain Cambridge University Press century chapter Chicago codes cognitive cognitive science color communication concept conceptual metaphor connotative consciousness defined Deixis developed discourse domain effect emotional evolutionary example Explain your answer fact function gesture h/er haptic Homo culturalis human species iconic ideas image schema individuals instance interpretation kinesic language linguist London macrosignified meaning metonym mind modern modern-day myth mythic narrative nature novel objects origins patterns perceived philosopher physical pop art produce proxemic psychology refer religious representation s/he Sebeok semiosis semiotician semiotics sense sensory sexual signifying order signs social social text society Sociobiology sounds specific speech sphere story structure symbols technique television theater theory tion Toronto tribal ture Turing test verbal viseme visual vocal Waiting for Godot Western words York