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In fact, the chances for utilizing newspaper news in business are almost endless. Note how some of the most trivial items can be

turned to advantage:

"Mrs. Sally White has the rheumatism badly." A patentmedicine man should send her a circular.

"Bill Herrick had a yard-long smile on his face to-day. It was a ten-pound boy." The baby-food maker, the baby-carriage maker, the baby-clothes maker, all are interested.

"Married-Thomas Hume and Sarah Green, both of Rockdale, Ill." Thomas and Sarah ought to buy a sewing machine, and Sarah will need some new visiting cards.

"Judge Adams will have an office in the elegant Bowers' Block when completed." The Judge will need an elegant roll-top desk to match.

"Henry Atkins is shingling his barn," which shows both that Henry owns a barn, and that he takes some pride in it, each of which things a dealer in patent mangers is pleased to know. "Dr. J. B. Marshall is our new dentist." Perhaps the doctor hasn't all the instruments he needs, and he is pretty sure not to be a subscriber to any dental paper if he is new at the business.

"The bon ton of Crown City were at Mrs. Vere de Vere's reception last night. Among the elegantly-dressed ladies present were," and so on. Every one of these ladies ought to be informed of the latest thing in corsets, the best perfumes on the market; the bargains in gloves by mail, etc., etc., and if Crown City has no "blue book," or "elite directory," how is anybody going to be able to send them price lists, samples or anything else that can't be put into an advertisement?

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The use of newspapers for addresses has been little tried, presumably because it costs money to get them so, but it is a question if in the end that is not more economical than the use of lists which every day makes more full of errors removals, reverses in fortune, etc., and of the which there was little guarantee. Postage is an important item in circularizing. Paper, press-work and addressing likewise count up. Where a useless address costs two cents, it is worth at least two cents to have that address useful.

Clippings are useful in business not only for the sake of information, but also for the sake of quotation. The most evident illustration is the value of press notices to theatrical managers and of book notices to publishers. The publisher, however, gets marked copies of the many papers containing notices, whereas the theatrical

must hunt up the notices for himself, and the conditions of theatrical management make the services of the Bureau almost indispensable if he would keep thoroughly posted on what the critics are saying of his players. Construction companies are anxious to see both the praise and the criticism of their work, the praise for use on the next customer, and the criticism that they may correct the fault and save their reputation.. And criticism of a rival system is worth ordering a hundred papers containing it. You can see at a glance how valuable it is for Smith to be able to exhibit a clipping saying that "Jones is way behind time on his contract in Bugleville, and the people are all out of patience waiting for him to get through."-ROBERT LUCE, in Printer's Ink.

AN ENGLISH COURT has caused a good deal of uproar in financial circles in London by a decision which puts upon the loaner of money on securities the duty of knowing that the securities are all right and that the person who pledges them has the full right to do SO. The London Economist thus puts the case:

In cases of like nature to the one before us, there will always be two innocent parties, one of whom must suffer by reason of the fraud of a third party. A bank, without any knowledge of the existence of a fraud, advances money upon bonds which, in fact, are the property of an innocent member of the public, and the bank is supposed, in law, to have "constructive notice" that the bonds are not the property of the person pledging them by the mere fact that he is a broker or money dealer. A banker is held to be put upon his inquiry whenever securities are brought to him by a money dealer, like Delmar or Mozley, in order that he may advance money upon them. When it eventually turns out that the securities in question have been pledged in excess of the authority of the owner, or without any authority at all from him, the question arises, who ought to suffer for the wrong doing of the broker-the banker, or the owner of the securities? The law says that the banker ought to suffer, because he has been put upon his inquiry, and has made no inquiries. The banker, in reply, says that "no useful purpose would be served by asking questions, for the honest broker would be affronted, while the fraudulent one would give a satisfactory, though false, reply.

The Economist proposes a change in the law to meet the difficulties it suggests and says the loaner, of money should protect themselves by a more careful scrutiny in cases which are doubtful.

THE DREADED PARESIS. With the single exception of leprosy, perhaps the most terrible disease known to modern medical science is that which has passed into common speech under the name paresis. It is even doubtful if there ought to be any exception made. Leprosy is a hideous thing, known mostly in books, existing, until recently at least, in scattered and comparatively remote parts of the earth. Paresis is now the characteristic disease of advanced civilization, and has found its most favored home in the hurry and worry and toil and bustle of American life. It is a disease which is interesting and appalling almost beyond measure. It is a decay of mind and body which is exceedingly slow and gradual, but absolutely certain and infinitely horrible. No man or woman whom it ever attacked ever recovered. Its victims are always in middle life, in apparently the full flush of health and vigor. In fact, for a long time in its first stages the characteristics of the disease is the unusual physical health of the victim. The friends of the paretic are generally utterly unable to see, with the physician, that the man is indeed insane. But the disease once evincing itself, all hope of its favorable termination must be abandoned. In a little while the victim shows his hallucinations. He thinks himself the possessor of boundless wealth and has schemes for making millions of money. Then he becomes a gibbering idiot, making faces at himself against a wall. Then the nerves utterly succumb. The man lies upon his bed with vacant eyes, his consciousness snuffed out, his whole body like a log of wood or lump of clay. At last he dies, worn to death by physical exhaustion. The common notion that this horrible thing is invariably due to sexual indulgence is not true. The great cause is worry, overwork, undue excitement of any kind in men whose brains have not been disciplined to a mental strain. In the history of the disease few college graduates have been numbered paretics. And, generally speaking, paresis has attacked but few men whose minds in their youth were educated or trained.

An impression has prevailed that this form of insanity is largely confined to members of the theatrical profession. This is far from being the truth, though it is the fact that the peculiar nature of an actor's life exposes him at once to the disease as other professional men are not exposed. The main cause of the disease must be borne in mind-excitement and overwork in men whose minds have not been subjected to early discipline.

Erroneous popular impressions concerning a form of insanity

which is so frequent and so much talked of are, it seems, numerous. The idea that the disease is due principally to excess is one. Again, the disease is not to be confused with "6 softening of the brain." It is really a hardening of the brain, and the name "paresis" is really a misnomer. The proper name is "general paralysis," and the disease is simply a deterioration of a man's whole nervous organization. General paralysis is not only a kind of insanity, but it is a disease as distinct from any other disease as measles is from typhoid fever. No other mental disease has such an intimate relation to the mysterious connection of mind and matter, and the study of general paralysis has vastly increased the world's know. ledge as to what the mind of man really is, and how it is linked to his physicial body.

Esquirol first diagnosed it fifty years ago. Since then the disease has greatly increased, and mental experts generally consider it the one striking disease of highly civilized life, the dreaded enemy of active business and professional men. The proportion of cases in the cities to those in the country is nearly as five to one. It is uncommon in Scotland, in Norway and Sweden, is utterly unknown in Asia and among savage tribes, and is infrequent in any land or place where the habits of the people are simple, hardy and hygienic. Eight men have it to one woman, but if women live riotous, excited lives they are almost as likely to have it as men. Dr. Clouston, the great Scotch expert on general paralysis and the superintendent of the Royal Edinburgh Asylum for the Insane, says he "never saw but one woman of rank a general paralytic." It is hereditary in 10 per cent. of cases. It almost never attacks any one younger than thirty years old or older than sixty years, and generally occurs between the ages of twenty-five and forty. The things that cause general paralysis are the things that most excite and at the same time most exhaust the highest brain energy. things happen in excess in the case of any man, even if mentally trained, general paralysis is likely to follow, they happen in the case of a man who has not trained, general paralysis is almost the sure result. "self-made" men is the country of paretics. In countries having a large army and navy there is apt to be a large percentage of cases of general paralysis, due to the influences of naval and military life. Politicians, actors, speculators, Wall street men, and all men leading lives of sudden changes and great excitement are likely to become general paralytics. It is the great revenge which nature takes upon an artificial, pleasure-seeking, money-making, over

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worked and overstimulated life. Among successive generations born and bred in this kind of life the disease becomes hereditary.

General paralysis is a disease of the gray matter of the brainthe highest organic product in nature. This is the substance which reaches its highest development in middle life, the seat of man's faculties whose uses are called forth in the highest degree by the European races who live in towns. Its abuses by poisoning and overstrain are more common under these circumstances. A progressive and incurable disease of this mind tissue causes the whole nervous system to die, surely and progressively. Back of the decay of the gray matter was the overstimulation of the small blood vessels of the brain. Here, strictly speaking, the disease begins. The tissue of these blood vessels, and hence the gray nervous matter itself, degenerates.

The beginnings of the disease are, for a long time, utterly unnoticeable, even to the trained eye of the physician. When they do become noticeable at all the disease is far advanced. Even then few persons not physicians, and physicians who are more or less experts in mental diseases, can believe that the man is really insane, or that he needs any more than "a little rest.' The sufferer himself goes about his business as usual, recognizes his friends, and has no apparent hallucinations. Finally his friends notice that he

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is not just the same. He complains of headaches, perhaps. He is a little forgetful, and, if he is not usually a good tempered man, is apt to be somewhat irritable. He does things that are a little odd. He shows a slight exaggeration of statement, and is apt to get a little careless in his dress. His wife tells him that he is overworked and needs rest. The physician is called in, and perhaps the disease has not progressed so far but that the physician gives the same advice. But finally all these symptoms become more marked, with the single exception that all the headaches disappear, and the man declares that he feels " wonderfully well," or, that "he never felt better in his life." He acts" peculiarly," and yet has strange new schemes for making large sums of money in his business or in outside speculation.

The doctor is again called in, and this time looks at the man with sharper eye. He notices that the man, with his unceasing exaggeration of statement, has a hesitancy of speech, talks a little thickly, and stammers some; he slurs a little in pronouncing long sentences or in articulating words with many consonants in them. His voice is pitched in a little higher key. He walks with a kind of sidelong shuffle or shamble, and takes steps a good deal shorter

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