Harper's Magazine, Volume 185Lee Foster Hartman, Frederick Lewis Allen Harper's Magazine Company, 1942 - American literature Important American periodical dating back to 1850. |
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Page 85
... radio program of great popular appeal at the lowest possible cost . If , through a stroke of good for- tune , an advertiser should acquire at low cost a radio program which achieves great popularity , its cost of advertising will become ...
... radio program of great popular appeal at the lowest possible cost . If , through a stroke of good for- tune , an advertiser should acquire at low cost a radio program which achieves great popularity , its cost of advertising will become ...
Page 86
... radio programs are developed and produced either by independent producers retained by advertising agen- cies in behalf of the advertisers or by the radio staffs of the advertising agencies . Many of the agencies would welcome a change ...
... radio programs are developed and produced either by independent producers retained by advertising agen- cies in behalf of the advertisers or by the radio staffs of the advertising agencies . Many of the agencies would welcome a change ...
Page 87
... radio broadcasting basically in the in- terest of the public , rather than in the service of the national advertiser , it is essential that we promptly provide for the sound regulation and licensing of network broadcasting - not ...
... radio broadcasting basically in the in- terest of the public , rather than in the service of the national advertiser , it is essential that we promptly provide for the sound regulation and licensing of network broadcasting - not ...
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