Customer Education

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Rowman & Littlefield, 1984 - Business & Economics - 159 pages
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Contents

Overview of Customer Education
1
Methodology
15
Varityper
27
Ortho Diagnostics Inc
39
Digital Equipment Corporation
53
Jersey Central Power Light Company
85
Merrill Lynch Pierce Fenner Smith Inc
97
HoffmannLaRoche
105
Findings and Conclusions
121
Appendix A Customer Education Survey
139
A ComputerManaged Instruction Package at Digital
143
A Student Opinion Form at Digital
147
Bibliography
151
Index
155
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